Process

How an engagement actually runs

Four stages, each with a named output. The order never changes: compliance rails, then automations, then growth, then the calendar. Our fastest run through stages one and two took 18 days, documented in the skincare launch write-up.

Weeks 1–2

Audit & registration

We pull your consent records, opt-in surfaces, and send history, then file A2P 10DLC brand and campaign registration (roughly $44–$48 one-time plus $15 vetting per campaign) or toll-free verification, which runs about 3 to 5 business days. Existing senders get a filtering health check against delivery benchmarks: 96.6% is the campaign average to beat.

Output: Registration filed · consent gap list · platform decision

Illustration of a checklist clipboard with a shield badge

Weeks 2–4

Flows before blasts

Welcome, abandoned-cart, browse, and win-back automations get built and tested first, because Klaviyo's 2026 data shows flows carrying 45.2% of SMS revenue on 7.6% of sends. Each flow launches with a target band, like cart conversion at 3.97 to 7.84%, and a hold-back group where volume allows honest measurement.

Output: 4 core flows live · hold-back test running

Illustration of chat bubbles connected in a branching flow

Weeks 3–6

List growth

Checkout opt-in first, exclusive-offer popup second, keyword joins third. Consent language names the brand, states frequency, and never conditions purchase on opt-in. The marketplace-app program grew from 6,200 to 24,800 subscribers in six months on exactly this stack.

Output: Growth surfaces live · consent records archiving

Illustration of a phone with a growing stack of chat bubbles

Ongoing

Calendar & guardrails

A campaign cadence of four to eight sends per month, capped per subscriber, quiet-hours checked by state (Texas allows 9am to 9pm; Florida ends at 8pm), and reviewed after every send against the 0.33 to 0.88% opt-out band. Monthly reports score CTR, opt-out, delivery, and revenue per message against public benchmarks.

Output: Monthly benchmark report · quarterly roadmap

Illustration of a desk calendar with a small clock

What we refuse to do

Import a purchased or 'legacy' list. Consent must be documented per subscriber, or those numbers don't get messaged.
Send before registration clears. Unregistered 10DLC traffic gets hard-blocked by carriers, and workarounds get numbers banned.
Chase CTR with daily blasts. Frequency is the top opt-out trigger, named by 40% of consumers in EZ Texting's 2026 survey.
Report vanity metrics. Every number goes next to its published benchmark band, the same way the Results page does it.

Rates for every stage are on the Pricing page.

See where your program enters the sequence

Already registered? You start at stage two. On the strategy call we place you in the sequence and quote only what's left.

Get a free strategy call

Or email contact@coolnetworky.com