Service · Program management
SMS program management that answers to benchmarks
We run your text channel end to end on Postscript, Klaviyo SMS, or Attentive: automated flows first, then a campaign calendar, then list growth. Every month closes with numbers scored against published benchmark bands, not adjectives. Median campaign click-through across our 38 programs sits at 9.8%, inside Klaviyo's 8.9 to 14.5% “good” range.
Why do flows come before campaigns?
Klaviyo's 2026 benchmark report, drawn from more than 183,000 customers, shows automated flows producing 45.2% of SMS revenue from just 7.6% of sends, at roughly eight times the revenue per recipient of campaigns. So the first build is always the automation spine: welcome, abandoned cart, browse abandonment, and win-back. Postscript's cart benchmark band runs 3.97 to 7.84% conversion and $3.52 to $10.95 earned per message; our home-goods rebuild landed at 5.6% and $8.40, and the full before/after table is in the home-goods cart flow write-up.
What makes SMS copy convert?
Attentive's May 2026 analysis of 25 billion messages found texts over 240 characters convert 8.5% worse than those in the 160 to 240 range, and that the right copy elements lift conversion up to 19% on non-offer sends. We write inside those constraints: named sender, one idea, one link, no URL shorteners that trip carrier filters. Segment count stays small enough that every audience gets copy written for it, not a mail merge.
How is a managed month structured?
| Week | Focus | Output |
|---|---|---|
| 1 | Calendar + segments | 4–8 campaigns drafted, quiet-hours checked by state |
| 2 | Flow tests | One live A/B per flow, judged on EPM, not clicks |
| 3 | List growth | Popup or checkout experiment with consent language QA |
| 4 | Review | Benchmark-scored report: CTR, opt-out, RPM, delivery |
Retainer scope and the $2,900 monthly rate are published on the Pricing page.
Common questions about managed SMS
It depends on your stack and volume. Shopify stores under roughly $5M in revenue usually fit Postscript (Growth is $100 per month at $0.008 per SMS) or Klaviyo SMS if email already lives there. Attentive suits enterprise brands; it quotes custom pricing with quarterly minimums. We work in whichever you own and will show the per-message math before you commit.
A campaign calendar of four to eight sends, flow monitoring and A/B tests, segment maintenance, list-growth experiments, and a report scored against public benchmarks: campaign CTR against Klaviyo's 8.9 to 14.5% good band, opt-outs against the 0.33 to 0.88% Postscript band, and revenue per message. You also get a quiet-hours and consent check on every single send.
Checkout opt-in converts best because intent is highest at purchase. We pair it with an exclusive-offer popup, and an SMS-only offer set slightly above your email offer, since 62% of consumers will opt in before a first purchase when the trade is clear. Every join gets express written consent language, so growth never creates a compliance debt.
Get a program plan before you commit
The strategy call covers platform fit, flow priorities, and a 90-day revenue expectation grounded in the benchmark bands above.
Get a free strategy callOr email contact@coolnetworky.com